Korean Music, Midnight Snacks, and the Power of Social Media
Today in Malaysia, around 3 AM on December 23, 2025, I noticed Asepa appearing in a YouTube video promoting a Korean instant noodle brand. At that time, I was listening to some lovely Korean songs on TV, and unexpectedly, I saw four beautiful women dancing and singing in the advertisement. Instant noodles are loved by everyone, especially late at night—they just taste so good. This scene reminded me how tempting many instant noodle flavors are, and it also gave me a new perspective on the power of influencer and celebrity endorsements. Watching Asepa’s performance, I realized that influencers and celebrities nowadays really have an advantage. Their popularity and fan base allow them to easily endorse various brands, participate in sponsored content, and turn their influence into income. In the past, we might have learned about brands through TV commercials or posters, but now, short videos, YouTube, and social media make endorsements and promotions more direct, na...