SEO Metrics Overview

SEO metrics that you might find useful:

Domain Authority (DA): A metric developed by Moz that predicts a website’s search engine ranking potential based on various factors.

Page Authority (PA): Similar to DA, but focused on predicting the ranking potential of individual pages.

Page Load Speed: The time it takes for a webpage to load. Faster loading times are generally preferred by search engines and users.

Mobile-Friendly Test: Measures how well a webpage performs on mobile devices and whether it’s responsive.

Crawl Errors: Identifies issues search engine crawlers encounter while navigating your site, such as broken links or 404 errors.

Conversion Rate: The percentage of visitors who take a desired action on your site, such as making a purchase or signing up.

Time on Page: Average amount of time visitors spend on a specific webpage. Higher time on page can indicate engaging content.

Exit Rate: The percentage of visitors who leave your site after viewing a specific page. High exit rates on certain pages might indicate issues.

Social Shares: The number of times your content has been shared on social media platforms, indicating its popularity and reach.

Pages per Session: The average number of pages a user views during a single session on your site. Higher pages per session can indicate site engagement.

Referral Traffic: Traffic that comes to your site from external sources, such as other websites or social media platforms.

Local SEO Metrics: If applicable, metrics like Local Pack rankings, Google My Business (GMB) insights, and online reviews can be important.

Remember that the relevance of these metrics depends on your specific goals and the nature of your website. It’s a good practice to regularly monitor and analyze a combination of these metrics to gauge the effectiveness of your SEO efforts.