Rebecca Yarros’ “Iron Flame” Sparks Excitement Across UK Bookstores
Rebecca Yarros’ latest release, “Iron Flame,” the highly-anticipated sequel to the acclaimed “Fourth Wing,” is causing a stir in the UK’s literary scene. Waterstones, the renowned bookstore chain, is organizing late-night store openings and engaging events at multiple branches nationwide. From London to Manchester, book enthusiasts can indulge in a range of activities, including quizzes, egg painting, and origami dragon making, all themed around the captivating world of Yarros’ Empyrean series.
With the book generating record-breaking pre-orders, Waterstones is going all out with an extensive marketing campaign. Posters, bunting, and an array of exclusive merchandise featuring dragons and the emblem from the book cover will adorn the stores. Additionally, the author herself is actively engaging with her readers through various online events and a major US tour.
The publisher, Little, Brown’s Piatkus, Constable & Robinson division, expresses their delight at the overwhelming support and enthusiasm from the Waterstones team. The success of “Fourth Wing” has set the stage for the remarkable reception of “Iron Flame,” which has already broken pre-order records.
Yarros’ remarkable journey continues to captivate readers, with “Iron Flame” adding yet another chapter to her phenomenal Empyrean series.