Decoding John Cena’s Modesty Garment at the Oscars: A Shift in Hollywood Norms

At the 2024 Oscars, John Cena’s appearance sparked intrigue and laughter as he seemingly took the stage in his birthday suit. However, the truth behind his daring display lies in the realm of modesty garments, a crucial accessory in the film and television industry, particularly during intimate scenes.

These garments, as explained by intimacy coordinator Jessica Steinrock, come in two main varieties. One resembles a drawstring bag, while the other, akin to what Cena wore, is a strapless thong-like design secured with adhesive. Steinrock emphasizes the importance of diversity in size and skin tone, indicating a commitment to inclusivity and actor comfort.

The demand for such garments has surged since the #MeToo era, prompting the launch of companies like Covvier, which specialize in crafting garments made from nylon, spandex, and neoprene lining. Cena’s specific garment, filled with a soft cup mold and attached with adhesive, reflects the industry’s dedication to actor care and dignity.

Intimacy coordinators now collaborate closely with costume and hair and makeup departments to ensure actors’ well-being during intimate scenes. This collaborative effort marks a significant departure from past practices, where actors relied on makeshift solutions like fishing wire or plushy costumes to protect their modesty.

The unprecedented demand for modesty garments underscores a positive cultural shift in how sex is depicted on screen. With actors’ comfort and dignity taking center stage, Hollywood is embracing a new era of inclusivity and sensitivity, facilitated by the widespread adoption of these essential accessories.