Truth Social’s Rocky Start: Trump’s DJT Stock Faces Turmoil
Donald Trump’s foray into the social media landscape with Truth Social has hit a rocky patch just days after its much-anticipated public debut. Trump Media & Technology Group, the parent company behind Truth Social, witnessed a staggering 20% drop in its stock price, triggering a cascade of concerns among investors. The company reported a significant loss of nearly $60 million in the previous year, juxtaposed with meager revenue of only $4 million.
This plummet in stock value has had a profound impact on the former president’s financial standing, causing his net worth to shrink by a whopping $1 billion, as reported by Bloomberg. Despite the initial surge last week, where the company’s valuation peaked at $11 billion, experts had cautioned that such a spike was unsustainable, given the underlying challenges facing Truth Social.
Analysts drew parallels between this stock surge and the “meme stock” frenzy witnessed during the pandemic, where companies like GameStop and AMC experienced inflated share prices despite underlying weaknesses in their business models. Trump Media’s revenue model relies solely on advertising through Truth Social, which has been grappling with user attrition and financial struggles.
The surge in Trump Media’s stock has been largely fueled by retail investors, some of whom may be expressing their support for the former president amidst his ongoing legal battles. However, the company’s recent filing with the Securities and Exchange Commission (SEC) revealed grim projections, acknowledging ongoing operating losses and negative cash flows for the foreseeable future.
Truth Social, launched in February 2022 following Trump’s ban from mainstream social media platforms like Twitter and Facebook, has failed to gain significant traction. Despite Trump’s active presence on the platform, boasting it as his primary avenue for social media engagement, user adoption remains lackluster. Estimates suggest approximately five million active monthly users, a far cry from its competitors.
While Truth Social claims to have garnered around 8.9 million sign-ups, it has refrained from disclosing key performance metrics, leaving shareholders in the dark about the platform’s viability. With mounting financial woes and uncertain prospects, Trump Media faces an uphill battle to stabilize its position in the competitive social media landscape.