Jennifer Aniston’s LolaVie Hair Care Unveils New Sculpting Paste

Jennifer Aniston’s LolaVie hair care brand continues to expand its product line with the introduction of the Sculpting Paste. Aniston, in an exclusive interview with CNN Underscored, describes the paste as the final step in one’s hair routine, offering a medium-hold solution for taming flyaways and styling hair with ease.

Collaborating with her longtime hair stylist Chris McMillan, Aniston aimed to create a versatile product suitable for various hair types and styles. The Sculpting Paste combines the perfect balance of ingredients, including bamboo, birch, and sugar maple saps, along with kale, carrot, and lemon peptides, to provide lightweight molding and holding properties without weighing hair down.

Aniston emphasizes the paste’s ability to work on both damp and dry hair, making it ideal for various styling needs, whether it’s creating a textured, piece-y look or taming unruly flyaways for a sleek updo. With a focus on quality and effectiveness, LolaVie’s approach remains consistent, prioritizing meticulous formulation and thoughtful packaging over quantity.

While LolaVie has predominantly focused on hair care, Aniston hints at potential expansion into the lifestyle sector, reflecting the brand’s commitment to innovation and meeting consumer needs beyond traditional hair care products.

In addition to the Sculpting Paste, LolaVie offers a range of other hair care essentials, including the Glossing Detangler and Perfecting Leave-In Conditioner, each meticulously crafted to deliver results that align with Aniston’s personal hair care philosophy.

As LolaVie continues to evolve, Aniston encourages consumers to explore the brand’s offerings, promising quality, efficacy, and a touch of luxury in every product. With LolaVie, achieving salon-worthy hair at home has never been easier.