Coffee Enthusiasts Unfazed by Rising Prices

Malaysians Remain Committed to Their Daily Cuppa Despite Increasing Costs

In a country where coffee is more than just a beverage but a daily ritual, the escalating prices of coffee beans seem to have little impact on consumers’ habits. Richole Tan, a dedicated coffee lover, expressed her unwavering commitment to her daily pick-me-up, regardless of the price hikes. Even as she spends RM70 to RM100 per week on coffee, she remains steadfast in her devotion to her favorite brews, whether local or handcrafted specialties.

Former journalist Fida Ruzki shared a similar sentiment, acknowledging the marginal increase in the cost of coffee beans over the years. Despite this, she continues to indulge in her love for coffee, opting for roasted beans from local roasters to enjoy a variety of flavors.

The global surge in coffee bean prices, driven by geopolitical tensions and adverse weather conditions in key producing countries, has led to a significant increase in costs. Dzulkhairi Ahmad, the mind behind Albatross Coffee Roastery, emphasizes the need for Malaysia to invest in local coffee farming to reduce reliance on imports and secure its food needs.

With coffee consumption on the rise and consumers increasingly seeking higher-quality beverages, there is a growing opportunity for local farmers and roasters to thrive. By promoting local beans and offering unique varieties, Malaysia can support its coffee industry while satisfying the cravings of devoted coffee enthusiasts like Richole and Fida.

As prices continue to fluctuate and challenges persist, the resilience of Malaysia’s coffee lovers remains unwavering, proving that for them, the joy of a perfect cup of coffee transcends monetary concerns.